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The Gender Project

Turn Beauty Inside Out, Maine

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The Gender Project
University of Maine Cooperative Extension
21 Bradeen Road, Suite 302
Springvale ME 04083
1-800-287-1535 (in Maine) or
207-324-2814
Fax: 207-324-0817
E-mail: genderproject@umext.maine.edu

Turn Beauty Inside Out, Maine

smiling girlWhat Is Turn Beauty Inside Out, Maine?

Turn Beauty Inside Out, Maine is a multi-media educational and community development program focused on girls and women, body image, media literacy and self-esteem. Our goal is to develop statewide and community strategies to create a new cultural definition of beauty for girls in Maine based on: good hearts, great works, and activism.

Where Did it Start?

We collaborate with New Moon Magazine www.newmoon.org in their ongoing public education effort. Their project began in 1999 when New Moon's girls' editorial board decided to challenge People Magazine's "50 Most Beautiful People" issue. New Moon published its own special issue "25 Beautiful Girls" in May 2000. The girls declared 'We'll Show You Beauty Day!'

Turn Beauty Inside Out, Maine's Vision

  • Girls in Maine feel good, safe, strong, and confident, and have a sense of ownership of their bodies and their lives.

  • Girls have the resources, skills, and role models to support them in questioning cultural and media definitions of beauty. They are aware of what is celebrated as beautiful in different cultures.

  • Girls develop an awareness of the inner and outer aspects of beauty and realize that they have choices in figuring out for themselves what it means to be female, whole, and beautiful.

  • All girls are supported to be fully themselves and live, learn and play in safe and healthy communities. As girls learn more positive ways to see themselves and each other, supportive communities help girls see their full selves reflected in the media and in their world.

Redefining beauty leads to cultural change affecting the very fabric of families, schools, and communities.

Mission

  • To notice the role that culture and media play in our disconnecting from ourselves and each other, as girls and women through limiting cultural messages and stereotypes about who we are.
  • To challenge these messages with our individual and collective
    actions, and our local and statewide education efforts.
  • To create new cultural stories about who we are, what it means to be female and what true beauty is. We will recreate the definition of beauty as "good works, great hearts, and activism."

Strategies 

These changes will come about by

  1. creating a highly visible media and public awareness campaign;
  2. developing strategies for individual and collective action; and
  3. compiling educational curricula in the areas of media literacy, body image, leadership, and empowerment for girls and women.

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