University of Maine Cooperative Extension is providing leadership and educational resources for tourism economic development initiatives in the Maine Highlands and Western Maine Lakes and Mountains regions. UMaine Extension is providing tools and educational programs for businesses and communities seeking to expand their base of tourism opportunities.

In Franklin County, a Visitor Research project was recently concluded, the first of its kind, to profile visitors coming to the region for nature-based tourism experiences. This research project was undertaken as a direct response to the needs of nature-based tourism entrepreneurs in Franklin County. The results of this research have already been used in the planning and development of a tourism business, and have informed a local community on potential tourism product development.

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